As part of its expansion plans in Asia, Taiwan-based e-commerce travel platform KKday has launched in Thailand last week after recently going live in Singapore.
According to a KKday statement, the Thai branch will appeal to the growing number FITs in Thailand. While this group typically books their own flight and accommodation, they also look to online travel experts with local knowledge for genuine insights into a destination.
Chen (second from left)
Ming Chen, CEO of KKday, believes city break tours will appeal to the Thai market. He said: “I envisage that KKday members in Thailand will want to soak up the atmosphere and truly experience city breaks in Taiwan, (South) Korea and Japan which are all popular vacation destinations for Thais.”
He added that the platform coincides with the “huge growth of e-commerce” and consumer behaviour in the market.
In Thailand, KKday has partnered with DTAC Rewards, Eatigo, Tourkrub, Show DC (Lotte) and Nokscoot.
The company sees expansion as a big part of its plans for the future, having received two rounds of funding in 2015 and 2016 totalling US$11.5 million led by Singapore-based venture capitalists, Monk’s Hill Ventures and AppWorks, a key startup accelerator in Asia.
Established in 2014, KKday already has presence in Taiwan, Hong Kong, Malaysia, South Korea and Singapore. KKday offers over 6,000 experiences (across 25 different categories) in 174 cities and 54 countries.