AccorHotels and Turkish group Rixos Hotels have announced a long-term joint venture to develop and manage Rixos-branded resorts and hotel worldwide.
The agreement will see 15 Rixos properties in Turkey, the UAE, Egypt, Russia and Europe joining the AccorHotels network, and five city-centre hotels will be relaunched under an Accor brand.
Other Rixos properties in Dubai, Abu Dhabi and the Maldives that will be ready by end-2018 are also part of the agreement.
In a press statement, AccorHotels said the partnership illustrates its strategy to “expand its presence in the upper upscale and luxury market, with a primary focus on developing global properties in the resort segment”.
Upon closing, AccorHotels will also own a 50 per cent interest in the joint venture management company.
Fettah Tamince, founder and chairman of Rixos, said: “It is also a great opportunity for our customers to benefit from our participation in Le Club AccorHotels, which is recognised as one of the most powerful loyalty programs in the industry with over 100 million members.”
Sébastien Bazin, CEO and chairman of AccorHotels, said: “This new partnership enables us to become a leading resort operator in a growing market and to complement our offer with attractive leisure destinations to our guests and loyalty members. Moreover, we are going a step further in our ambition to be the best provider of multi-nature services to guests by operating hotels in major entertainment complexes which offers new opportunities both in terms of customer experience and of development strategy.”