Millennials targeted for PATA’s new membership category


PATA has launched the Young Tourism Professionals (YTP) membership category along with a suite of benefits to support and develop students, an initiative that was earlier disclosed during PATA Travel Mart 2016.

Open to those aged 18-35 years enrolled at a certified educational institution, the new category provides members with the opportunity to connect to PATA’s industry network that includes NTOs, DMOs, online and offline influencers, airlines, tour operators, industry startups and hotels.

Benefits include 25 per cent discount on student rates for PATA annual events and on PATAcademy-HCD training programmes; scholarship eligibility from PATA and partners; priority consideration for PATA Intern and Associate Programme; plus complimentary PATA reports and publications.

The YTP programme was developed in consultation with current and previous intern associates as well as PATA Student Chapters.

Said PATA CEO Mario Hardy: “As we embrace 2017 as the International Year of Sustainable Tourism for Development, the development of Young Tourism Professionals is our primary focus. This new membership category strengthens our commitment to raise the voices of tomorrow’s tourism leaders.

“I encourage all students looking to grow their respective networks, insights and careers to join us and work with us to develop a more responsible and sustainable travel and tourism industry within the Asia-Pacific region and beyond.”

Future plans will include giving members access to the PATA Careers page to publish a resume and seek job opportunities from PATA International members; and the opportunity to participate in a new PATA Mentorship Programme.

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