Hard Rock picks ex-Sands boss to head new Japan unit


Hard Rock International will launch Hard Rock Japan with casino maestro Edward Tracy as CEO to support the new division and growth plans in Asia.

With the recent passing of Japan’s Integrated Resorts Promotion Bill, the company intends to apply its hospitality and entertainment expertise in the country and be recognised as a major contender among the bidders for resort licences.

Prior to Hard Rock, Tracy headed Sands China, a subsidiary of Las Vegas Sands, in July 2010 as its president and COO before becoming the company’s CEO in July 2011.

He had previously served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos, and was also president and CEO of the Trump Organization.

Hard Rock has over 30 years of experience in the country, having opened its first Japanese cafe in Tokyo with long-time partner, WDI Group, in 1983. The company has 24 hotels and 11 casinos around the world.

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