AccorHotels has appointed Cédric Gobilliard to head the creation of a new lifestyle division comprising the Jo and Joe, Mama Shelter and 25h Hotels brands, effective February 1, 2017.
Sébastien Bazin, chairman and CEO of AccorHotels, said: “Increasingly, travellers appreciate unique brands with strong personalities that are both working environments for urban nomads and places to meet people and enjoy interesting experiences. AccorHotels is therefore expanding its offer in the lifestyle segment, which is one of the sector’s most dynamic.”
Reporting to Bazin, Gobilliard will be tasked with accelerating the deployment of the new lifestyle brands and promoting innovative, original and visionary offers within the group. For the last two years, he has managed relations with the Mama Shelter teams.
Gobilliard joined AccorHotels group in 2009 after 10 years as CEO of Club Med, North America. At AccorHotels, he was responsible for Internet activities, the launch of the Le Club AccorHotels card, global sales in France and Novotel and Mercure brand operations in the French provinces.
