AccorHotels to buy stake in German boutique chain

25hours-hotel-bikini-berlin
25hours Hotel Bikini Berlin

AccorHotels is acquiring a 30 per cent stake in 25hours Hotels with a view to accelerate the global expansion of the Hamburg-based boutique chain.

Explaining the move, Sébastien Bazin, chairman & CEO of AccorHotels said the group saw the appeal of design-oriented boutique hotels that serve as a “workplace for urban nomads and an ideal starting point for outings into key cities”.

“Through this partnership, AccorHotels is investing further in one of the fastest growing segments in the industry and enriching its offer to achieve scale in this segment,” he added.

On how the move will help the brand take root globally, Christoph Hoffmann, CEO of 25hours, said: “Loyal partners have supported our growth in the German-speaking market for the past ten years and we now also have the opportunity to conquer the world with a global partner.”

To that same end, 25hours also intends to expand its internal development structures and establish a creative laboratory to better build on its successes.

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