Scoot brand to front SIA’s budget operations


Tigerair and Scoot, which came under a single holdings company earlier in May, is set to integrate under a single operating licence in the second half of next year.

Both LCCs currently belong to Budget Aviation Holdings, under the SIA Group, and in an attempt to enhance the synergies of SIA’s budget operations, Tigerair will come come under the Scoot brand name.

This is a full integration that will encompass flight scheduling and connections, as well as a common website, contact centre and check-in counters.

“(The formation of Budget Aviation Holdings) has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines,” said Budget Aviation Holdings chairman Goh Choon Phong.

Goh, who is also CEO of Singapore Airlines, added: “Following a review, we have determined that the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers.”

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