Fashion house Karl Lagerfeld, in partnership with Brandmark Collective, has launched Karl Lagerfeld Hospitality, a new hotel and lifestyle brand.
The first property to carry the Karl Lagerfeld flag will open in Macau in 2017.
“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Pier Paolo Righi, CEO and president of Karl Lagerfeld.
Karl Lagerfeld Hospitality’s projects will include not only hotels, but residential properties, restaurants and private clubs as well, where each will reflect Lagerfeld’s approach to style.
Righi added: “Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field.”
The company is currently exploring further opportunities in gateway markets and resort destinations worldwide.
