Hoshino Resorts makes first foray outside Japan

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Luxury hotel operator Hoshino Resorts is opening its first property outside of Japan with the opening of the Hoshinoya Bali in January 20, 2017.

It will be located in Ubud, overlooking the Pakerisan River, comprising 30 rooms in three categories, a restaurant, café, spa and pool. The resort is designed to coexist with the surrounding rice terraces, which have been designated Bali’s first UNESCO World Heritage site.

The company is actively looking to expand its portfolio overseas while still developing in its homebase of Japan, confirms Fumi Miyauchi, director of the company’s global marketing department.

“We are based in Japan and are developing properties here, but we are also keen to increasingly take the Hoshino Resorts brand to more overseas markets,” she said.

“The new Bali property will reflect some Japanese elements, but the aim is to focus largely on the local culture and to take advantage of that.”

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