View from The Lookout at Faber Peak
FABER Peak Singapore’s move to offer full venue hire for private events have earned it the favour of several leisure and corporate groups from China and along with in-market promotions in China since 2014, the hilltop attraction has seen a 200 per cent hike in Chinese arrivals this year.
Speaking to TTGmice e-Weekly, Jacqueline Low, deputy director, sales & business development with Mount Faber Leisure Group, said: “We have discovered what pleases the Chinese, and it is having bragging rights (acquired from their travels). They like being able to return home and say, hey, we had an entire hill to ourselves.”
“They also enjoy greenery and nice scenery, and we have both in abundance here,” Low added, pointing to the hill’s lush landscape and the cityscape that can be seen from the hilltop.”
At the time of the interview, a Chinese tour group had held a lunch party at Faber Peak’s Spuds & Aprons restaurant, and participants were free to explore the many open spaces for photo opportunities.
As Mount Faber Leisure Group owns and manages a variety of event venues and F&B outlets at Faber Peak and does the same with Singapore Cable Car, event planners are offered “great flexibility when holding events with us” as well as numerous branding opportunities, such as covering cable cars in corporate livery.
“All our spaces can be used and we can support creative ideas. For instance, our cable cars have been used as breakout rooms and for competing teams on a teambuilding challenge to come together and complete a task. The ride back and forth takes 30 minutes, just enough time for such activities,” said Low.
Low’s team has been taking these messages to China as part of Singapore Tourism Board’s destination showcases since 2014, as well as work Faber Peak’s various leisure appeal into a micromovie that was broadcasted on Youku in 2014 and Qunar in 2015. It also held a campaign with Ctrip in end-2015, and is now finalising another with Alitrip.
Low said: “China is a very important arrival market for Singapore, and as one of the key attractions here, we must feature it strongly in our own plans. We are proud to see a 200 per cent increase in Chinese leisure and corporate group arrivals since we started our promotions in China two years ago.”
