MGM Grand Sanya
DIAOYUTAI MGM Hospitality (DMH), which has opened six hotels and residences in China, has another five confirmed in the pipeline.
The eight-year-old joint venture will launch Bellagio by MGM Shanghai – the first Bellagio-branded property to open outside the US – and Diaoyutai Hotel Frankfurt next year, followed by Diaoyutai Dalian and MGM Grand Xiamen in 2018, and Bellagio by MGM Beijing in 2020.
Meanwhile, opening dates for Bellagio by MGM Sanya, Diaoyutai Residences Hangzhou and MGM Grand Shenzhen are to be confirmed.
Explaining how the brands will be positioned in China, May Chow, area director, sales and marketing, DMH, said: “The majority of hotels now target the domestic leisure market and offer a different upmarket destination and luxury experience. To differentiate between the brands, the Diaoyutai brand offers a ‘home welcome’.
“Bellagio is positioned to appeal to artists and celebrities, while MGM Grand with its large pillarless spaces is going after MICE.”
The group’s brands are Diaoyutai Hotel, Diaoyutai Boutique Hotel, Diaoyutai MGM Residences, Bellagio by MGM, MGM Grand and Skylofts – offering designer suites within MGM Grand – and MX, an entry-level luxury brand for young travellers.
Hotels currently operating in China are the MGM Grand Sanya, Diaoyutai Hotel Hangzhou, Diaoyutai Boutique Hotel Chengdu, Diaoyutai MGM Residences Sanya, Luneng Diaoyutai MGM Residences Beijing and Luneng Diaoyutai MGM Residences Haikou.
