Dorsett appoints South Korean GSA

premier_room___dorsett_wan_chai
A premier room in Dorsett Wanchai Hong Kong

DORSETT Hospitality International has appointed Hotels & Resorts Representative Service (HRS) as its GSA for the South Korean market.

The hotel operator hopes that with the move, the Dorsett brand will be “firmly entrenched” in South Korea, which is a key source market for the group, according to Winnie Chiu, president and executive director for Dorsett Hospitality International.

“We hope to tap into HRS’ strong network of wholesalers, tour operators, travel agencies, media and airlines to assist us in not only expanding our reach and presence in South Korea but also to develop new business accounts for our hotels in Hong Kong, Malaysia, Mainland China, Singapore and the UK,” she added.

HRS is headed by president Jimmy Lee, who had worked for Harbour Plaza Hotel & Resort in Seoul, and as GSA for AccorHotels, Movenpick Hotels & Resorts, Banyan Tree, Aston & Aqua Hotels & Resorts, as well as Constance Hotels & Resorts, among others.

 

Sponsored Post