COMO hotels embarks on branding enhancement efforts

como-the-treasury-perthCOMO The Treasury, Perth

COMO Hotels and Resorts is embarking on a brand enhancement initiative in anticipation of its 25th anniversary in November.

The hospitality group will place ‘COMO’ at the beginning of each of its property’s name starting with its newest COMO The Treasury in Perth, Australia. Subtle changes will appear gradually across all collaterals from now through 2017. A fully redesigned website is also in the works.

As well, COMO has launched a two-month global competition starting September, which encourages social media followers to share their travel essentials when packing for a COMO destination.

Participants stand to win one of three prizes – a Club21 bag and a vacation of either a three-night wellness programme at COMO Shambhala Estate, Bali, a five-night service-focused experience at COMO Maalifushi, Maldives, or a two-night gourmet adventure at COMO Metropolitan London.

To participate, follow @COMOHotels on Instagram and share seven things in your travel bag via an Instagram post. Images must include the hashtags #COMO25th and #Club21 to qualify.

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