Global travel shopping data showing the share of travellers that pay above the average air fare price on selected routes
MORE than one in three travellers worldwide pay above the average airfare for plane tickets, according to a recent report by Sabre.
Comparing popular routes within Asia-Pacific, Singapore-Hong Kong saw 37 per cent of travellers paying above average prices while the domestic Sydney-Melbourne route recorded a whopping 48 per cent of travellers paying above the average route fares.
“As online penetration in Asia-Pacific continues, more consumers are gaining access to vast amounts of travel information and, with it, the confidence to shop around for the best option,” said Roshan Mendis, senior vice president for Sabre Travel Network Asia-Pacific.
“Yet despite a huge amount of time spent shopping and an abundance of travel services and unique content to choose from, consumers often don’t actually walk away with the best match for their booking criteria – which could factor in anything from price to flexibility or availability of add-ons, customised offerings and loyalty programmes.”
He added: “One of the biggest challenges facing travel companies today isn’t providing the level of choice that travellers expect; it’s ensuring that those choices are presented to the right person, in the right place and at the right time.”
