Trails of Indochina sets out on new adventure brand

richard-casswell
Richard Casswell, brand manager, Indotrek

VIETNAM-based DMC Trails of Indochina (TOI) is treading into the adventure realm with new brand Indotrek, as it sets sights on cornering the fast-growing adventure market in South-east Asia.

“We decided to begin an adventure brand as TOI is primarily seen as a classic luxury tour brand. It was therefore difficult to target the burgeoning adventure market,” said Richard Casswell, brand manager for Indotrek, which is also based in the DMC’s headquarters in Ho Chi Minh City (HCMC).

“Through Indotrek we can target other non-luxury markets and expand the client base. TOI is not geared specifically for adventure touring while Indotrek offers further flexibility to offer a much wider range of active tours,” he added.

The prospects for adventure tourism in South-east Asia are bright, Casswell told TTG Asia e-Daily. “The adventure tourism sector is resilient and has potential to attract high-value customers, it’s the opposite of mass tourism and goes further to support local economies and promote sustainable practices.”

Indotrek’s operations model will be primarily B2B although Casswell foresees clientele to cross over into the B2C space too with the brand’s new user-friendly website.

He commented: “Our current markets are the UK, Germany, New Zealand and Australia, however we are hoping to expand to other markets including the US as time goes on.”

Cycling and trekking will be a key focus at the adventure travel specialist, which offers cycling and trekking journeys, as well as multi-adventure, multi-country trips, across Vietnam, Cambodia, Laos, Thailand and Myanmar. Trips typically last from seven to 21 days.

Indotrek is simultaneously launching its flagship bicycle city tours in HCMC, with a range of options for those who prefer to get around on two wheels.

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