Brooklyn, New York City
GLOBAL travel wholesaler Tourico Holidays has opened additional offices in Los Angeles, Atlanta and Seattle in the past year to support local hotel suppliers, contract new hotels, and meet a growing worldwide demand for these markets particularly from Asia and Europe.
US hotel bookings from Asia surged 19 per cent year-on-year led by a 100 per cent increase in bookings from China, while demand from Europe grew 20 per cent.
According to the brokerage, New York City continues to be the fastest-growing hotel destination for inbound travellers, with hotels in Manhattan seeing a 32 per cent growth in inbound bookings. The increase was even sharper in Long Island City (185 per cent) and Brooklyn (463 per cent).
Beyond New York City, bookings surged 96 per cent in Myrtle Beach, 385 per cent in Santa Fe, and 81 per cent in Phoenix.
Commenting on the growth trend, Ellen Forrest, vice president of USA product development at Tourico Holidays, said: “As we continue to extend our reach and increase our presence in Europe and Asia, demand for our American hotel inventory continues to increase.
“To adequately meet that demand, we’re contracting more domestic suppliers and ensuring we have the proper local support to assist our clients.”
In addition to increasing its hotel inventory, Tourico is also procuring travel products across a number of vertical segments, including national parks, ski areas, theme parks and other popular travel interests and attractions.
