Baldemor: Hawaii is new again
THE Hawaii Tourism Authority has made its foray into Hong Kong with the appointment of Brandstory Asia as its destination representative last month.
“It’s the right time to have an office here because we believe Hawaii is a destination that millennials as well as ordinary Hong Kong travellers who want new experience and adventures need,” said Hawaii Tourism Authority COO Randy Baldemor.
“Targeting premium travellers, we offer various activities ranging from romantic weddings, hiking to even whale watching tours.”
Baldemor adds that the lack of a direct air link is a challenge, but believes that building awareness and generating more demand will entice airlines to do so in the future.
Brandstory Asia’s managing director, Reene Ho Phang, said: “We’ll roll out our marketing strategy at the International Travel Expo to arm the trade with great Hawaii content. As for fam tours, the first one is being planned for September/October.”
Besides engaging the trade, Baldemor said technology will also be leveraged. “Upcoming developments include new mobile apps available in Chinese. VR technology will also be used so people can experience Hawaii even if they are not there,” he said.
Nan Hwa (Express) Travel Services’ senior product manager, Brian, said: “Hawaii’s been off the radar for 10 years and is replaced by Maldives. It’s good to have its presence here again because we can sell it to millennials who don’t know much about the destination and want to explore new places.”
