THAILAND Convention and Exhibition Bureau (TCEB), Seoul Tourism Organization (STO) and two South Korean universities, Kyung Hee University and Hallym University, have agreed to collaborate on human capital development and education to drive the MICE industry forward.
A Memorandum of Understanding (MoU) among the four parties was signed yesterday at the Korea MICE Expo 2012 (KME) to establish an Academic Exchange Programme between South Korea and Thailand. The programme will form a long-term affiliation in four areas: material and information exchange; shared academic research activities; joint development of a MICE curriculum and organisation of symposia, conferences, short courses and meetings on research issues.
A joint press release issued by TCEB and STO revealed that the partnership is designed to meet the industry’s needs and demand for quality education, improve professional calibre of new graduates entering the workforce, and the development of future MICE leaders in Asia.
This MoU follows one that was inked last year between the two MICE bureaus to promote human resource development in the MICE industry, culture and economy through tourism, and conferences in each other’s country.
South Korea is Thailand’s sixth largest MICE market. A total of 23,570 South Korean MICE tourists visited Thailand in 2011, generating over two billion baht (US$63.4 million) in foreign exchange earnings.