STB to court Korean travellers with new mobile platform

stb-kakao

(From left) Quek Choon Yang, chief technology officer Singapore Tourism Board; Shin Jeong Hwan, chief technology officer Kakao

THE Singapore Tourism Board (STB) and South-Korean Internet company Kakao will be collaborating on a dedicated mobile platform, Traveline Singapore, to bring customised Singapore destination content to Koreans.

Launching in 4Q2016, Traveline Singapore is the first step in the partnership which was announced at the inking of a MoU for digital partnerships.

“As travellers become more discerning and digitally-savvy, it is important that we work with partners globally to tap into the opportunities that technology provides to create a seamless and personal visitor experience,” said Quek Choon Yang, chief technology officer, STB.

Traveline Singapore will rely on user-generated content to enable Koreans to discover more about Singapore. Korean travellers can also engage in real-time conversations with a community to exchange ideas and tips. When in Singapore, Koreans accessing the platform will receive location-based deals such as shopping and dining promotions.

“Through this MOU with the Singapore Tourism Board, we are looking forward to equipping Koreans with a mobile tool that can help them seek out hidden and attractive places in Singapore,” added Shin Jeong Hwan, chief technology officer, Kakao.

South Korea ranks nine out of 15 top visitor source markets in 2015 for Singapore. The country received about 580,000 South Koreans last year, a 7.5 per cent increase over 2014.

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