Interior of the Serengeti Migration Camp, part of Elewana Collection
MINOR Hotel Group has added the Elewana Collection, its fifth member brand, into the Global Hotel Alliance (GHA) network.
The Elewana Collection consists of 15 lodges, camps and hotels across Kenya and Tanzania.
Integration of Elewana Collection into GHA is already completed and the alliance’s Discovery loyalty programme will be recognised and rewarded for stays at any of Elewana Collection’s properties.
Chris Hartley, GHA’s CEO, said: “Elewana further reinforces our belief that truly independent brands, which represent the culture and heritage of their region, are what the next generation of travellers are looking for.”
Minor’s association with GHA dates back to 2007, when its Anantara brand was one of the first alliance members. Since then, Minor’s portfolio has expanded to include hotel brands Avani, Per Aquum and Tivoli.
