Yuthasak Supasorn (sixth from left), TAT governor; Juthaporn Rerngronasa (fourth from right), TAT deputy governor for international marketing – Europe, Africa, Middle East and Americas; Srisuda Wanapinyosak (fifth from left), TAT deputy governor for international marketing Asia and South Pacific; other tourism officials; and Bangkok female celebrities at the Women’s Journey Thailand launch event
THE Tourism Authority of Thailand (TAT) has declared August 2016 as a month dedicated to female tourists in Thailand.
Throughout the entire month, the campaign known as Women’s Journey Thailand, will offer both domestic and foreign travellers promotional rates and special activities via a slate of initiatives such as Lady Golf Challenge, Lady Celebrities to Thailand, Lady Immigration Lanes and Lady Airfare.
“Increasingly women are coming to Thailand in groups or as solo travellers and expect to find activities and attractions geared to their needs. So, this campaign will broaden their recognition on how Thailand can cater for a great experience to female travellers like nowhere else,” said Yuthasak Supasorn, governor of TAT, adding that this is in line with plans to position Thailand as a quality leisure destination.
Juthaporn Rerngronasa, TAT’s deputy governor for international marketing – Europe, Africa, Middle East and the Americas, added: “Female travellers are an increasingly strong market for local and inbound tourism to Thailand. The global income of women worldwide has risen hugely and the compound growth of female arrivals to Thailand has also risen, averaging 11.4 per cent from the period 2007-2014.”
According to TAT, female travellers enjoy visiting Thailand’s beaches and spas as well as trying Thai cuisine, but are more concerned with safety and privacy than male travellers, and the promotional activities will be arranged taking into account those facts.
The campaign is also being held in conjunction with Thailand’s Queen Sirikit’s 84th birthday.
