THE Macau Government Tourism Office has entered into a marketing partnership with Travelport to raise awareness and to drive traffic from the Middle East and African regions to Macau.
Under the agreement, the office will leverage on Digital Media Solutions delivered via Travelport’s Travel Commerce Platform to target relevant travel agencies.
There will be an online competition, as part of a promotional campaign, to incentivise travel agents to generate interest in Macau as a destination.
Betty Fok, head of destination marketing department, Macau Government Tourism Office, says the partnership will be beneficial in acquiring business from the Middle East and Africa which are new focus regions for Macau tourism.
