SIA signs up for Amadeus’ full revenue management suite

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SINGAPORE Airlines (SIA) is set to adopt the full suite of Amadeus Revenue Management solutions, including the Amadeus Altéa Network Revenue Management, an origin and destination (O&D) based system that integrates merchandising options such as dynamic pricing, fare families and ancillary sales.

According to Amadeus, the tool collects and packages data from customer purchasing behaviour, competitor pricing and contextual data, which then enables airline revenue analysts to improve precision in forecasting, helping them achieve higher optimisation in O&D management and to maximise revenues.

“A changing landscape requires a revolutionary approach. Traditional revenue management is no longer adequate to support the complex needs of network carriers, and this is where big data creates opportunities for more sophisticated practices,” said Julia Sattel, senior vice president, airline IT, Amadeus IT Group.

The solution also promises to provide faster, more accurate and intelligent recommendations on the best price and packaging of airline offers.

As well, SIA will be adopting the Amadeus Dynamic Pricing and Amadeus Altéa Group Manager solutions.

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