SIA to launch direct flights to Dusseldorf


THE upcoming launch of thrice-weekly flights from Singapore to Dusseldorf by Singapore Airlines (SIA) this July looks set to court more Singapore travellers into the western German city.

As traditional German cities like Munich and Frankfurt are the typical top destinations to visit in Germany, outbound travel agents said this new option will appeal especially to repeat visitors.

Although there is currently “minimal demand” into this city, Alicia Seah, spokesperson at Dynasty Travel said she expects it to change with the new flight.

She said: “This will be a new option for travellers to explore further into Germany beyond the typical cities, and Singaporeans like direct flights because of its convenience and time-savings.

“Singaporeans are getting very affluent and repeat visitors may want to travel to single cities for a more in-depth experience and we see this as a growing trend,” she added.

Seah also highlighted that as this city is currently mostly visited by trade and business travellers, there are “a lot of opportunities” to woo leisure travellers as many have yet to visit it.

For instance, over at ASA Holidays, they have since launched new itineraries that include Dusseldorf as either the start or end city in their 10-day Central Europe packages.

Shannon Hee, spokesperson for ASA Holidays, said: “Some of the highlights in the programme include river cruising on the Rhine, which is the longest river in Europe from Amsterdam to Switzerland. With this cruise, visitors will be able to better understand the cultural heritage of Europe.”

Meanwhile, Chan Brothers Travel’s head of marketing communications, Jane Chang, said: “Dusseldorf is currently not a top-of-mind leisure destination for Germany travel and is (thus) not within our programmes.

“Nevertheless, it is worth leveraging on SIA’s extensive marketing initiatives in driving awareness for Dusseldorf to further promote it as a new Europe leisure destination for Europe-loving Singaporeans,” she said.

This new flight will operate on SIA’s new Airbus 350-900 jets and is the third German city served by the national carrier after Frankfurt and Munich.

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