ASIAN millennial travellers are veering away from traditional package holidays and preferring in-depth experiences of local cultures, an online survey conducted by travel discovery app Postcard & Tag revealed.
Overwhelmingly, respondents indicated a preference for less cursory and more experiential travels with 79 per cent preferring to eat either local cuisine or street food, 66 per cent describing their approach to travel as either exciting or open-minded, and 43 per cent saying they are interested in cultural history.
Based on a typology created by Postcard & Tag, Ruth Thomason, CEO and co-founder, observed that there are three main travel personalities emerging among 18 to 35 year-olds – the Digital Sophisticat, the Cultural Explorer and the Hybrid.
According to Postcard & Tag, the Digital Sophisticats gravitate towards famed hotels, coffee hangouts and selfies, all while broadcasting their travels on social media. Meanwhile, Cultural Explorers enjoy interacting with locals and experiencing the authenticity of a destination through street markets, temples and nature walks.
As for Hybrid travellers, they want to have it all and enjoy all types of travel experiences ranging from luxury to social to cultural to eco.
“Given these personality types it’s no wonder 60 per cent of those who entered the quiz said they would go on holiday whenever and for as long as they can, or at least enough time to relax,” said Thomason.