TripAdvisor debuts instant booking in Asia

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TRIPADVISOR has expanded its instant hotel booking tool into nine more countries – Singapore, Malaysia, the Philippines, India, Australia, New Zealand, Canada, Ireland and South Africa – bringing its rollout to a total of 11 countries.

First launched in the US and UK, the feature allows users to make hotel bookings without having to leave the TripAdvisor site. The company is aiming for a global rollout by mid-2016.

“We’re excited to help even more travellers around the world conveniently plan and book the perfect trip on our site as we rollout instant booking to more global markets,” said Stephen Kaufer, president and CEO of TripAdvisor.

The travel site currently offers inventory from more than 70 hotel chains and OTAs that can be booked directly from its portal.

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