CENTARA Hotels & Resorts has rebranded and is now known as Central Hospitality International (CHi).
While its hotel brands, products and services remain unchanged, the new corporate identity serves to differentiate CHi from its member hotel brands.
“Our objective is to strategically grow the business and build international brand awareness and recognition through acquiring and managing hotels in global cities and resorts,” said Thirayuth Chirathivat, CEO of CHi.
“These locations will be carefully identified according not only to the global travel profile of our existing and prospective guests but also in recognition of those destinations which embrace and value the elements of Thai service style that will continue to form part of the DNA of our brands,” added Chirathivat on the inclusion of the word ‘International’ in the new name.
Currently, CHi operates Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centara Hotels & Resorts and COSI Hotels.
