Plaza Premium Lounge at Hong Kong International Airport. Credit: Plaza Premium
INDEPENDENT lounge service provider Priority Pass has unveiled a brand refresh and new services, which includes a redesigned website, smartphone apps, digital membership cards and member offers targeted at the growing affluent, tech-savvy middle class segment of travellers in Asia.
Part of Collinson Group, Priority Pass has also expanded its airport lounge access service to over 850 venues in more than 120 cities around the world, including 55 new lounges in Asia since the start of 2015.
These announcements come in the wake of research done by Priority Pass, which shows that 23 per cent of Chinese and Singaporean consumers view airport lounge access as essential.
Rather than spending money on flying first class, many Asian travellers are choosing to enhance their trips with experience-based benefits such as access to spas, top restaurants and cultural events.
To support this trend, Priority Pass is introducing its new member offers which includes discounted golf packages, car rental and airport transfers.
