Travel Expert marries wedding, travel services following acquisition

travel-expert-marries-wedding-travel-services-following-acquisitionCredit: 123rf

HONG KONG-LISTED Travel Expert has ventured into the wedding travel segment by acquiring a 60 per cent stake in I’m Yours Wedding since April 2015, establishing a spin-off from the brand now named Take My Hand, a full-service wedding agency.

According to Iras Ko, CEO of Travel Expert, the group adopts an aggressive expansion strategy by widening its portfolio of services. She said: “What sets us apart is the expertise of our team. Instead of mobilizing internal staff to run the business, we invested into a wedding planning company and leverage on their professionalism as well as resources.

“We’re planning to have three to five wedding concept stores up in next six months and the first one will be situated in Central,” added Ko.

According to her, both overseas photography and wedding trips showed a similar pace of growth. “Seoul is the most popular destination among overseas pre-wedding photography packages while Bali, Okinawa and Guam remain hot for weddings,” she said.

The brand is currently positioned to tap mid to upscale clients, in both local and overseas markets. “In fact, both markets complement each other. I had a client who staged a small overseas wedding but later realised the need to celebrate with friends and siblings back in Hong Kong,” said Tim Lau, general manager of Take My Hand.

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