Starwood rebrands designated Sheraton hotels to new premium brand

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Credit: Sheraton Grand Beijing

STARWOOD Hotels and Resorts Worldwide has unveiled Sheraton Grand, a new premium tier for Starwood’s existing Sheraton brand hotels.

The company is planning to launch 50 newly designated Sheraton Grand hotels around the world by year-end with plans to double that figure by early 2017.

“We expect many of our Sheraton hotels to achieve the Sheraton Grand designation, and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier,” said Dave Marr, global brand leader at Sheraton Hotels and Resorts.

Sheraton Grande Sukhumvit, Sheraton Grand Bangalore Hotel and Sheraton Grand Beijing Dongcheng Hotel are some of the first few properties to fall under the new Sheraton Grand umbrella.

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