LUFTHANSA and Austrian Airlines has joined Swiss and Brussels Airlines to complete Lufthansa Group’s (LHG) implementation of Amadeus Fare Families to launch the group’s new branded fares consistently across direct and indirect channels.
As such, Amadeus subscribers will now be able to book Lufthansa and Austrian Airline’s new Light, Classic and Flex fares for flights departing as of October 1.
By branding and separating products and services, LHG will be able to show the full value of each fare family and offer greater transparency on product characteristics as well as terms and conditions.
Travel planners will then be able to advise their customers throughout the booking flow, or choose to upsell from one fare family to the next based on individual needs and preferences.
Holger Taubmann, senior vice president of distribution at Amadeus, said: “Through Amadeus Fare Families, airlines can reshape the way they package, display and upsell their branded fares to travel experts and consumers.”
Taubmann added that travellers will profit from the increased transparency, greater travel customisation through the channel of their choice and the capacity to only pay for the services they will use.
