CENTARA Hotels and Resorts has appointed Aviareps as its representative in Singapore, Malaysia, and the Philippines.
The appointment was made as Centara seeks to widen and strengthen its brand engagement and awareness among South-east Asian travellers and travel industry leaders.
Aviareps will be responsible for sales and marketing activities which develop the brand awareness of Centara Hotels and Resorts within the region, as well as driving business to Centara’s properties worldwide.
Chris Bailey, senior vice president – sales and marketing of Centara Hotels and Resorts said: “Singapore, Malaysia and the Philippines have long been important markets for the Centara group.”
“Commensurate to this, and demonstrating our commitment to these markets, we are delighted to announce the appointment of dedicated sales directors in each of these countries to closely and passionately communicate the benefits and unique experiences that Centara properties have to offer.”
