GROUND has been broken in the city of Nagoya for Legoland Japan, the eighth in the world when it opens in 2Q2017.
The design of the park will mirror the successful concept behind the existing parks – with the Dubai park scheduled to open in 2016 – and include a mixture of Legoland’s most popular rides and attractions, as well as a number of features unique to the location. Famous areas of Japan will be replicated in the heart of the park.
The park – which has a price tag of 32 billion yen (US$267.93 million) – aims to provide a full-day, year-round theme park experience geared towards families with children between the ages of 2 and 12, the company said.
“Legoland has universal appeal and is already operating successfully in several markets,” Liz Edwards, head of public relations for Legoland, told TTG Asia e-Daily.
“Legoland Japan is targeting the Japanese market only and we expect [the park] to be popular with families from around Japan, particularly given the excellent roads and rail links to Nagoya,” she said.
