AS PART of its goal of achieving 200 hotels in Asia-Pacific by 2020, Carlson Rezidor Hotel Group Asia-Pacific is looking at opportunities in Indonesia beyond its joint venture with Panorama Group.
Thorsten Kirschke, president, Carlson Rezidor Hotel Group Asia-Pacific, said Carlson Rezidor has strengthened and redeployed a fully dedicated development department to pursue growth.
Kirschke said: “The joint venture with Panorama Group is the backbone of our activities in Indonesia… but we see a multitude of avenues to pursue our growth target both within Carlson Panorama Hospitality (CPH) and complementing that with direct market penetration with our own brands.”
“There is increased interest in our new brand, Radisson Red, that we have just launched, as well as Radisson Blu,” he said. At this point, Kirschke is looking at three to four Radisson Blu hotels and four to five Radisson Red properties in Indonesia.
CPH was formed two years ago with a target of running 20 hotels within five to seven years under the Radisson and Park Inn by Radisson brands. It currently has four ongoing projects, three of which are expected to start operation by end-2015 in Bali, Batam and Lampung.
Budi Tirtawisata, group CEO of Panorama Group, said CPH is in the process of taking over the management and/or ownership of properties in Indonesia, having been approached with offers. “We will probably need to renovate or upgrade the properties to meet the brand standard, but this will be faster and more economical than building from scratch.”
