FURAMA Hotels International Development has named Shirlena Tan its regional director of sales and marketing.
In her new role, the 20-year hospitality veteran will lead the operation, strategy and management of the sales and marketing team in the Asia-Pacific region.
She is tasked to increase group market share and propel greater growth in the region as competition heats up and travel trends shift.
Tan, who is based in Singapore, worked in the sales teams at Furama City Centre and Furama RiverFront, before moving to take up her most recent posting as director of sales and marketing at Goodwood Park Hotel.
