VALADOO is bringing its e-commerce expertise and Burufly its social travel community into a merger that will take on the market of young Indonesian travellers.
The joint entity will retain the Valadoo brand while integrating Burufly’s social network that allows photo- and experience-sharing into the website.
Aimed at Indonesian travellers between 18 and 35 years old, the new Valadoo.com will include travel ideas and packages created by Indonesian travel experts and tailored to young travellers’ social and budget expectations; focus on Indonesian and international destinations popular with this demographic; and a Popular Events Calendar with travel packages created around key events, among others.
Pete Goldsworthy has been appointed chairman of Valadoo, while Jake Wiradisuria, CEO and co-founder of Valadoo, continues in the role of CEO of the merged company.
Said Goldsworthy: “The Valadoo and Burufly brands both resonate particularly strongly with younger, trend-setting, social-media savvy Indonesian travellers.
“Joining forces enables us to offer Valadoo’s superb range of travel and lifestyle e-commerce offerings across Burufly’s social traveller network and to allow travellers a channel to share their travel experiences with the community.”
Wiradisuria commented: “I’m particularly pleased by the depth of talent and complementary strengths of the Valadoo and Burufly teams who combined are really an Indonesian online travel dream team.
“With this team I’m looking forward to revolutionising the way young Indonesians learn about new destinations, shop for travel and then share their experiences online.”
