Hunger for meeting business stirs discount frenzy among Bangkok hotels

AS BANGKOK enters a period of relative peace following months of political unrest and a military coup in the first half of 2014, the city’s hotels are eager to win back confidence and business in the sector by trumpeting meeting promotions.

In addition to the 14 Baht Meeting Package launched in June (TTGmice e-Weekly, June 10, 2014), in which each additional guest after the first 10 attendees is charged only 14 baht (US$0.44), Renaissance Bangkok Ratchaprasong Hotel has also launched the Rewarding Events offer.

The deal provides a choice between a one-night stay in a Deluxe Room or 3,000 baht in credit toward F&B or spa treatments for meeting planners who spend 250,000++ baht. MICE planners with higher spend at the hotel will be entitled to even more benefits.

Said Soo Oftana, director of sales & marketing at Renaissance Bangkok Ratchaprasong Hotel: “We are seeing a positive trend with inquiries from Singapore, Hong Kong, India and the US after the curfew was lifted but demand volume is still very low and MICE inquiry volume is 20 per cent less compared with last year.

“We launched the new MICE promotion to keep our name in the market and also to keep our offer competitive with the market,” she added.

Other hotels noted for their MICE business have also joined the fray.

The Sukosol Bangkok has introduced a Residential Meeting Package that offers full-day meeting and accommodation packages at 3,050 baht per person (twin-sharing) and 4,700 baht (single occupancy), applicable for a minimum booking of 10 rooms per night, according to the hotel’s director of sales & marketing, Hisakazu Sato.

Full-day meeting packages are priced at 1,200 baht per person per day at Pullman Bangkok King Power, 1,600 baht per person per day at Dusit Thani Bangkok, and 1,800++ baht per person per day at Okura Prestige Bangkok, based on a media release from the Thailand Convention & Exhibition Bureau highlighting events-related deals in the capital.

Meanwhile, Queen Sirikit National Convention Center (QSNCC) has also created a New Trade Show at QSNCC special offer, which will shave up to 20 per cent off regular fees for professional exhibition organisers, plus other complimentary benefits.

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