Jameson Inn Shiraz was launched in collaboration with Cygnett Hotels & Resorts and offers 46 guestrooms, a spa, gym, business centre, free Wi-Fi and airport transfers.
Parent company America’s Best Franchising will deploy its stable of brands comprising: 3Palms Hotels & Resorts, Budgetel Inns & Suites, Country Hearth Inns, America’s Best Inn & Suites and Jameson Inn.
Sarbendra Sarkar, managing director, Cygnett Hotels & Resorts, said the company would open its next hotel in Guwahati, Assam but was also eyeing properties in Bengaluru, Lucknow, Kerala and Varanasi.
“We are looking for more properties in Kolkata and other cities that we can renovate and rebrand. We expect to open at least six hotels with a total of 300 keys by 4Q 2014,” explained Sarkar.
“Our long-term plan is to achieve 3,000 keys by 2020 in India.”
Markets immediately in focus beyond India are Bangladesh, Nepal and Sri Lanka.
JT Ramnani, director, Kolkata-based Vensimal World Travel, said the Jameson Inn brand would fill a gap in the market catering to middle-class Indians demanding more mid-market and budget hotels.