Strong Chinese buyer representation at coming IT&CM China

A NEWLY formed China MICE Committee (CMC) of top buyers from some 40 established travel agencies across China will join 30 buyers representing China International Travel Service (CITS) International MICE at this year’s IT&CM China show.

CMC, whose members include CYTS International Convention and Exhibition, China Comfort Travel Group, GZL International Travel Service – Business Incentive Travel Company and Xiamen Trip Exhibition Business Services, is expected to field 50 MICE buyers for the annual business events trade show in Shanghai.

CITS International MICE’s delegation of 30 buyers has buying responsibilities across China and represents a wide range of corporate, government and association clients in the country.

As whole, CITS’ clientele encompasses an extremely large spectrum of China’s buying demand.

Explains Zhang Jian, executive general manager of CITS International MICE: “As the number one brand-name in China’s tourist industry with a dedicated MICE division, our pulse on China’s inbound, outbound and domestic demand is unparalleled. We have access to the largest network of tour operators and travel agencies across the country, ensuring that our team has every capability of attracting quality Chinese buyers to participate at IT&CM China.”

Commenting on the effectiveness of IT&CM China as a sourcing platform for Chinese buyers, CITS Jiujiang vice general manager, Xiong Xiaoyu, said: “(The show enables us) to get in touch with a wide range of top suppliers both internationally and domestically. Thanks to the resources we obtained from the event, we were able to successfully organise a business group to (South) Korea last year. We certainly look forward to the 2014 event.”

IT&CM China 2014 is expected to see a total of 480 buyers from the Middle Kingdom.

Registrations for Chinese buyers will remain open till end March.

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