Serenity adds two properties to Vietnam portfolio

VIETNAM-BASED Serenity Holding is opening two new properties in central Vietnam this year, with both boasting strong lifestyle design elements that will appeal to the leisure traveller.

The 202-apartment A La Carte Da Nang Beach will open in April. Each apartment has private cooking facilities and ranges from 41 to 114m2. Also available is a cocktail bar, spa, gym, kids’ club and Vietnam’s first rooftop infinity pool.

The resort distinguishes itself with a new hotel concept in Vietnam, according to its general manager, Joel Bourke.

“Our guests pay a base room rate and then only pay for what they need and want. The idea of offering a menu of options allows guests to personalise their stay and tailor their budget,” said Bourke.

He added: “Our room range is designed to appeal to leisure and business travellers, while also being able to accommodate those on longer stays.

“We are targeting regional markets like Hong Kong, Singapore and Seoul, as well as international travellers from Australia and the UK who are already familiar with the ‘room only’ concept. We also expect to see a number of local expatriates who escape the larger cities on the weekend.”

Meanwhile, the other Serenity property, Alma Courtyard Hoi An, is due to open in July and will be the sister of Fusion Maia Da Nang.

The resort offers 144 rooms with five different room types ranging from 25-51m2. It also features a restaurant with interactive show kitchens, terrace café, bar, spa, terraced swimming pool and fitness centre.

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