WITH increasing hotel inventory on its website and rising awareness among the travelling public, bookpanorama.com is aiming for triple-digit growth in business this year.
Hans Tjandra, general manager, bookpanorama.com, said: “We are confident that the target is achievable because of the huge number of domestic travellers, despite (the devaluation of the rupiah).”
Hans said that since the launch of bookpanorama.com in February 2013 (TTG Asia e-Daily, February 20, 2013), the site’s property inventory has almost doubled.
“There are currently more than 400,000 hotels worldwide, among which 5,100 properties are in Indonesia, comprising of hotels, villas, apartments and hostels,” he said.
Hans shared that the biggest challenge faced after the launch of bookpanorama.com was educating the market on e-commerce and the site’s book-now-pay-later principle.
“The Indonesian market was not convinced that they could pay the hotel after staying and not when they made the booking (like they normally do),” he said.
Appointing popular Indonesian artist Dewi Sandra as its brand ambassador has shown some results, with 35 per cent of customers making bookings on the campaign site.
Bookpanorama.com is an e-commerce site for online hotel bookings of Panorama Dotcom Indonesia, part of Panorama Group.