CARLSON Panorama Hospitality (CPH) is well on track to meeting its target of operating 20 hotels in Indonesia within the next six years, with four properties in the works and 12 potential ones in the wings.
Following the launch of its Jakarta office last September, CPH is scheduled to open the 256-room Park Inn by Radisson Makassar and 200-room Park Inn by Radisson Lampung in 1H2015 and the 220-room Radisson Batam Hotel & Convention Centre in 1Q2016.
CPH also secured a contract for upper-upscale Radisson Bali Uluwatu with 120 rooms last December.
The joint venture company between Carlson Rezidor and Indonesia’s Panorama Group was set up last year (TTG Asia e-Daily, March 6, 2013).
Andre de Jong, vice president South-east Asia and director, Park Inn by Radisson Asia Pacific, Carlson Rezidor Hotel Group, said: “Apart from the four projects we are working on with developers…we are actively looking at 12 potential projects.”
Javier Salgado, head of development Indonesia, CPH said: “CPH initially targeted to operate 20 properties in Indonesia in seven years. However, within 10 months we have managed to secure four projects, so I think we should be able to (achieve) more.”
“This year we are targeting at least five more contracts (in destinations like) Jakarta, Surabaya or Bali,” he added.
Salgado expects CPH will sign six new projects a year once its hotels open and brand awareness grows to “meet the seven-year target in four years”.
In the mean time, Panorama Group’s other hospitality arm, PHM Hospitality, has also announced it will launch its new three plus-star brand Frii and eight hotels this year.
Kristian Kuntadi, managing director of PHM Hospitality, said the group would launch the 79-room Frii Bali Echo Beach in April.
Other openings this year will include The 1O1 Jogjakarta Tugu (156 rooms) in April; The BnB Bandung Metro Indah (100 rooms) in May; The 1O1 Bali Legian (adding 103 deluxe rooms) and The 1O1 Bandung Dago (141 rooms) in June; The 1O1 Bogor Surya Kencana (156 rooms) in August; The 1O1 Jakarta Sedayu Darmawangsa (138 rooms) in September; and The Haven Bali Brawa All Suites (80 suites) in October.
PHM Hospitality is aiming for 25 hotels by 2015 and 50 hotels by 2020.
