AIRASIA is aiming to double its revenue from Chinese routes within the next two to three years by increasing frequencies on existing services between Malaysia and China.
Aireen Omar, CEO of Malaysian operations, AirAsia, said at a press conference in Tianjin last week that China contributed more than 10 per cent of revenue for the Malaysia-based LCC.
“China is also an important market for the whole AirAsia group. All routes connecting with China are very profitable. We hope to strengthen the market further by improving connectivity into China from more destinations,” she commented.
Aireen added: “Currently, AirAsia is the biggest foreign airline flying into China.”
She declined to reveal which routes will have their frequencies increased.
AirAsia flies from Malaysia to eight points in China and Hong Kong: Guangzhou, Guilin, Shenzhen, Kunming, Nanning, Hangzhou, Macau and Hong Kong. Flights from Chiang Mai in Thailand to Hangzhou were inaugurated last Friday.
The group’s Malaysian operations will take delivery of three new Airbus A320 aircraft this year to boost fleet size to 75.
Aireen said the primary focus of the airline’s network expansion plans for 2014 will be to introduce new international routes, but details were not disclosed.
The LCC’s latest route will commence on April 18 between Kuala Lumpur and Kalibo, running four times weekly.