MakeMyTrip buys for Europe content

MAKEMYTRIP has parted with US$5 million to acquire and invest in online hotel reservations website (ETB), which it expects will enhance its portfolio of products in Europe.

Headquartered in Amsterdam with a technology development team in Herzliya, Israel, ETB offers online hotel reservations in Europe and North America, among other key destinations.

A statement from India’s MakeMyTrip said ETB has “unique front-end web design capabilities” and also “developed proprietary technologies for powering affiliate travel websites as well as dynamic shopping of various travel products”.

“The acquisition of ETB is expected to further strengthen the existing travel technology stack of and to enhance the international hotel room offerings for customers travelling overseas, particularly to Europe which is a key tourist destination for Indians, and vice versa,” it said.

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