Poland reaches out to Indian trade with online programme

POLAND Tourism is developing an online specialist programme for Indian travel consultants, set to launch in March 2014.

“The online specialist programme will educate Indian tour operators about the various highlights and attractions of our destination. It will also provide details of key tour operators in Poland which are already strong in the Asian markets,” said Emilia Kubik, project leader, department of marketing planning with the NTO.

“It will be a live platform so information on various tourism-related developments will be updated real-time and be connected to an online social platform,” Kubik added.

The programme will be followed by a series of roadshows scheduled in New Delhi, Mumbai and Bengaluru in April 2014.

The NTO is also mulling the development of a special section on its global website dedicated to the Indian market by year-end.

“We will also start a series of print and online advertising campaigns this month through to June 2014. The campaign, Come and Find Your Story, will try to boost online traffic to our website. We have also planned a number of fam trips for tour operators, media and film producers,” said Kubik.

Additionally, a newsletter will be introduced to Indian travel trade partners focusing on Warsaw and Krakow.

Poland recorded 30,000 Indian overnights in 2012.

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