SHANGHAI-BASED Juneyao Airlines is looking south to the low-cost market in the Pearl River Delta, having applied for permission to set up an LCC in Guangzhou.
The South China Morning Post reported that Juneyao will name its subsidiary Jiuyuan Airlines, or ‘nine-yuan’, possibly indicative of the LCC’s future pricing plan.
Edwin Choi, assistant to the chairman of Juneyao Airlines, was quoted as saying the new LCC would begin with domestic flights before subsequently expanding to regional destinations in Asia.
When approved for take-off, Juneyao’s LCC is likely to come into direct competition with Jetstar Hong Kong, which is still waiting for its operating licence and keen to tap the burgeoning South China market.
