SINGAPORE-based Park Hotel Group is moving in to capitalise on emerging markets, with Global Sales Offices (GSOs) to open in India and Indonesia within the next two months.
Speaking to TTG Asia e-Daily, Park Hotel Group CEO, Allen Law, said India and Indonesia each accounts for under 10 per cent of business.
“Our traditional markets like US and Europe have been quite stable, while there has been high growth in Asia,” said Law, adding that Vietnam, Cambodia and South Korea are also showing promise.
Park Hotel Group currently has eight GSOs in Sydney, London, Tokyo, Beijing, Shanghai, Guangzhou, Hong Kong and Singapore.
Having also launched its own private label GDS chain code earlier this year, Law said this has given the company more brand recognition in the GDS and TMC space, allowing it to tailor communications to agencies and customers “that may be very far from where our hotels are”.
Over the next six months, Park intends to make several announcements, one of which is a new three-star brand to complement its luxury and upscale brands of Grand Park and Park Hotel respectively.
Law said there has been interest in the mid-tier brand, which would be launched in Singapore and Hong Kong.
The sale of two of its hotels this year – Park Hotel Clarke Quay and Grand Park Orchard – has also given the group around S$1.5 billion (US$1.2 billion) in funds, which it is looking for the right opportunity to deploy.
Read more in TTG Official Show Daily – ITB Asia
