IN A BID to further tap the Singapore market, Anantara Hotels, Resorts & Spas launched an Anantara Vacation Club sales office in the city-state yesterday.
Anantara Vacation Club is the hotel group’s shared ownership concept established in 2010, and the preview centre, as the sales office is called, will provide potential owners with information on Anantara property offerings.
June Harrison, senior vice president club operations, Anantara Vacation Club, expects the set-up of the new sales office would boost the number of Singapore owners by giving locals a “luxurious first-hand preview into Anantara’s unique offerings and properties”.
Singaporean owners number more than 500 at present, making up about 20 per cent of the Club’s global ownership.
“These owners are typically those who travel regularly with families and are between the age of 35 and 45 years old. Their annual household income is also in the range of US$80,000-US$100,000,” she observed.
Apart from Singapore, the Club currently has sales offices in Koh Samui, Phuket, Bali and Shanghai.
Harrison said: “China, Thailand and Singapore are our key markets (each accounting for) about 20 per cent (of the Club’s owners) each, and especially China, we are expecting even more in the next few years.”
Anantara Vacation Club’s portfolio includes a brand-new resort in Phuket, luxury private villas on the islands of Koh Samui and Bali, along with a selection of suites in Bangkok, Sanya in China’s Hainan and Queenstown.
However, with the rapid growth of Asia’s vacation ownership industry, Harrison agreed that it was imperative for potential buyers to be informed of both the benefits and potential pitfalls of vacation ownership products.
“We encourage these potential buyers to do in-depth research, read reviews and enquire about the experience and credibility of the brand,” she advised.