PAN Pacific Hotels Group (PPHG) is fielding a Parkroyal “collection”, the Parkroyal on Pickering, Singapore, which will soft open on January 16.
PPHG’s CEO, Patrick Imbardelli, said this was not a new brand but a new title tagged to a “special child”.
Asked if this would be the start of a Parkroyal collection, he said: “Not necessarily. A lot of consumer brands bring out something that’s a special edition, a collectible, a collection.”
The 367-room Parkroyal on Pickering has a hotel-in-a-garden concept, with gardens constituting twice the hotel’s land area. It also has zero-energy sky gardens powered by solar energy cells.
Facilities include a contemporary open-kitchen concept restaurant, a wellness floor featuring an infinity pool overlooking the city, cabanas to chill out and a 300m garden walk, and ballrooms and meeting spaces of flexible configurations.
The opening promotion rate is S$278 (US$227) ++ for a superior room, inclusive of breakfast for two, valid till March 31.
The new hotel is now the flagship of the brand and sets the stage for its future development. It is owned by the group.
Though Parkroyal has existed since 1962, with roots in Australia, it remains a small brand with 11 in operation and two opening soon. After the new Singapore opening next week, a Parkroyal Serviced Suites Green City Shanghai will open in May.
Imbardelli said the brand’s development was on track. “I don’t see 500 Parkroyals – that’s not our style. We grow when it is the right fit, location, etc. There’s always a place for Parkroyal in Australia, China and South-east Asia, particularly Thailand and Indonesia, which we’re working on.”
