THE Globus family of brands is set to increase its market share in Malaysia this year with the recent appointment of Kuala Lumpur-based Sedunia Travel as its GSA on January 1, 2013.
With a growing middle class segment fluent in English, Malaysia has the potential to become Globus’ largest market in Asia, said GSA business development manager Ray Smith.
According to Smith, Malaysia is currently the company’s third largest Asian market after the Philippines and Singapore, and the fifth largest Asian market for one of its brands, Avalon Waterways.
He added that Avalon Waterways, which offers river cruising in Europe, Egypt, Asia, the US and Galapagos, is primed for growth in Malaysia and would especially appeal to the baby boomers, retirees and the corporate market as river cruising is still a new product.
Avalon Waterways has introduced 12 new tours for 2013, including Mississippi River cruises as well as more themed cruises centred on food, wine appreciation and art.
Sedunia Travel’s executive director, Teoh Leng Lan, said the company would work with Malaysian travel consultants to sell Globus family of brands products through regular advertisements in the print media, product training and a fixed exchange rate that will be determined on the first of every month.
